Social Media Analytics Tools

Understanding your social media performance requires more than checking follower counts. These analytics tools help you measure engagement rates, evaluate hashtag effectiveness, audit your YouTube channel health, and track the metrics that actually drive growth across platforms.

Tools in This Collection

Frequently Asked Questions

What is a good engagement rate on Instagram?
Average Instagram engagement rates range from 1-3% for most accounts. Rates above 3% are considered strong, and above 6% is exceptional. Smaller accounts typically have higher engagement rates than large ones. Our calculator computes your rate from likes, comments, and follower count.
How many hashtags should I use on Instagram?
Instagram allows up to 30 hashtags but research suggests 5-15 highly relevant hashtags perform better than using all 30 with generic tags. Our hashtag analyzer helps you evaluate density and relevance to find the right balance.
How is YouTube watch time calculated?
Watch time is the total number of hours viewers have spent watching your content. YouTube uses it as a key metric for the Partner Program (4,000 hours in the past 12 months) and for ranking videos in search and recommendations.